The Droste Effect

April 22, 2008

I’m late with this one.

At my grocery store I could only find three examples: Land O’Lakes Butter, Morton Salt and Cracker Jacks. These packages each include a picture of the package itself and are often cited by writers discussing such pop-math-arcana as recursion, strange loops, self-similarity, and fractals.

After searching my entire kitchen, I can say with utmost certainty that none of my food packaging contains such math. Which is good because food fractals make me nervous.

Link: box vox: Droste Effect Packaging