Product: Weather data insight for the Insurance Industry, SaaS

My Role: Design Research, Interaction Design

Goal: Design the MVP strategy for a new weather data based cloud service.

Lead several design thinking sessions with key stakeholders and subject matter experts focused on creating user empathy maps, creating scenarios and storyboards. Participated in sessions focused on collecting business assumptions and creating and prioritizing hypothesis statements.

Worked directly with the project manager to define the content requirements for the MVP entry point website. I designed the workflow navigation, wire frames, and mock ups for the entry point website. Developed an interactive prototype for the administration section of the MVP in order to test the data upload feature.

Result was a clearly defined MVP, with quantifiable success metrics.